Lole, founded in 2002 in Montreal, Canada, was established with the vision of creating activewear that empowers women to lead a healthy lifestyle. The brand quickly gained popularity for its stylish and functional designs, blending fashion with performance. Initially focused on yoga apparel, Lole expanded its product line to include a variety of outdoor and athleisure garments, appealing to a diverse demographic of active women. The name “Lole” itself reflects the brand's ethos—combining the elements of "love" and "life," embodying a commitment to fostering well-being and positivity through active living.

Today, Lole offers a broad range of products, including leggings, jackets, tops, and accessories, designed for both indoor and outdoor activities. The brand emphasizes sustainability, integrating eco-friendly materials and practices into its manufacturing processes. Their collections are engineered for versatility, catering to the needs of women who enjoy activities ranging from yoga and running to hiking and everyday wear. With its commitment to quality and style, Lole continues to resonate with fitness enthusiasts while promoting a balanced and vibrant lifestyle.